Digital Platform Updates - August 15, 2023

Key Highlights

1. Template restructure UI - We created a Hifyre user interface that our product team will leverage for any future updates to template fields or field names. This will simplify the process when category managers update product inventory template fields and field names that are mapped to specific data points. If the template fields change, the mapping will now be updated accordingly without any required code changes.
   

2. Cart pop-over A/B test - We've launched an A/B test on eComm with a cart pop-over for 50% of users across all online traffic. In this test, the cart is presented with an alternate UI that allows users to access the cart view while shopping online, and without having to switch to the cart page. We'll be monitoring what impact the new UI has on conversion and abandonment rates.