Digital Platform Updates - April 11, 2023

Key Highlights

1. Infrastructure - We're enhancing the core Hifyre API with added functionality that exists on eComm. This will provide greater functionality to be implemented in the mobile app in future releases.
   

2. Shop page A/B test - Shop testing is underway with 50% of members receiving personalized recommendations. Using the member’s previous purchases to find similar products, and rank them according to a combination of the purchase_rate in ecomm, purchase rate for the customer, reviews (if available), and similarity score.
   

3. GA4 implementation - Google Analytics 4 is the next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. The team has been investigating the preliminary components of e-commerce tracking Google Analytics 4 going forward, and has upgraded cart events to GA4 in preparation for switchover date July 1st.